Adidas Rockstars 2012 - Climbing meets Music - Porsche Arena Stuttgart

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Adidas Rockstars 2012 - Climbing meets Music - Porsche Arena Stuttgart

Nearly everyone has experienced the motivating power of music over our body and soul. Music can release emotions within seconds; the right beat encourages usshow more to tap our feet or clap our hands; a familiar tune invites us to sing along. Music drives us and makes emotional moments unforgettable. Sport and music are closely connected -- even in sports climbing. It is no secret that many bouldering athletes name their routes after songs they listen to when mastering a project. Music is also an integral part of a good sports event, because it puts heroes in the spotlight, creates excitement and entertains the crowds. Intoxicating music and a great atmosphere encourage athletes to compete at their physical best. adidas ROCKSTARS creatively picks up this connection between SPORT & MUSIC. Sport und Musik sind auf natürliche Weise miteinander verbunden - auch beim Bouldern. Nicht umsonst benennen viele Boulderer ihre Routen nach Songs, die sie während eines Projektes hören. Musik ist auch wesentlicher Bestandteil eines guten Sportevents, denn sie rückt die Helden ins rechte Licht, unterhält die Zuschauer und unterstützt beim Aufbau eines Spannungsbogens. Mitreißende Musik und gute Stimmung spornt Athleten zu Höchstleistungen an.show less

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