The O’Neill One Way Runway – a model contest with a difference - has arrived in Ibiza and is ready to kick off.
12 models have flown into the sunny Mediterranean island of Ibiza, and supermodel and jury member Elyse Taylor has just arrived from New York and is ready to cast her eye over the hopefuls.
“I can’t believe we are finally here,” said Elyse Taylor. “It’s been such an exciting build up to get to this moment it’s so great to now see it all about to happen. The girls are all brilliant – they all seem to have a real fun O’Neill spirit and I think everyone is now just counting down until tomorrow evening for the catwalk.”
Tomorrow at 6pm local time, the girls will be wearing the new O’Neill Superkini – the only bikini that will stick with you no matter what the water throws your way – as they jump the few meters off the cliff at the end of the catwalk and into the sea.
Underwater cameramen and photographers will be capturing all the action as it is broadcast live on a big screen for the hundreds that are geared up to line the beach in the bay of Cala Bassa.
Each girl will have one chance to walk along the cliff top, and jump into the water to show that she is a model with a difference. The prize is to star in the O’Neill 2012 campaign as well as win a modelling contract with Next Model Management.
The 12 girls will be judged by supermodel, Elyse Taylor, O’Neill professional surfer, Raine Jackson, O’Neill Female Brand Manager, Carla Eikenaar, Next Model Management Women’s Booker, Grace Puc and Company Magazine editor Victoria White.
“We are looking for girls who not only look good on the runway, but also have that O’Neill spirit,” said Carla Eikenaar about choosing the winner. “It’s about getting up there, jumping into the water and having a lot of fun.”
The catwalk will take place at 6pm local time on the stunning beach of Cala Bassa where the 12 girls will walk the runway built into the cliff and jump off the end into the crystal clear waters of the Mediterranean wearing the O’Neill Superkini – the bikini that, thankfully, sticks to you.
Twitter: Follow @ONeillGirls for live updates during the event. Use #ONeillSuperkini to tweet about event!
The finalists on the One Way Runway are:
ALICE IVAN (USA)
AURORE MORISSE (BE)
JENNIFER VAN DER TOORN (NL)
KARYCIA IGLESIAS (ES)
NATASHA FOOTMAN (GB)
SARAH EBSTEIN (FR)
SOPHIE FERCH (DE)
SOPHIE JASPERS (BE)
STEVIE BREEZE (AU)
TATJANA MAUL (NL)
TEREZKA PROUZOVA (CZ)
VALENTINA VALENTE (PT)