"I am huge fan of what Risto has done over the years with Sahtel magazine and Simpel Session. We have always wanted to support what he is doing. Last year was our first official partnership with Simpel Session, and hands down – it is one of the best events in BMX!" said Ron Bonner, founder of Shadow Conspiracy, UGP and Sparky's Distribution.
Shadow and Subrosa are one of the best core companies in BMX, stated Simpel Session main organizer Risto Kalmre. "They are making the best products and supporting the sickest riders. We are very happy to continue our partnership from 2010,“ he said. "I have been an admirer of Ron Bonner's amazing work with Shadow Conspiracy, and UGP before that, for a long time. Shadow makes some of the best BMX products to date, but it also goes beyond that, doing rad collaborations with major streetwear brands. Ron is pushing BMX into places it hasn't been before, which is great!“
According to Kalmre, despite being a relatively new brand, Subrosa has taken off really good, doing things right. "We are very privileged to be working with Ryan Sher, Subrosa rider and brand owner. It's great that both Ryan and Ron believe in Simpel Session," he added.
Shadow will be bringing an impressive team of pro BMXers over to Estonia's Simpel Session: Trey Jones and Ty Morrow from the US, Drew Bezanson from Canada, Georgy Doremus from France and Paul Ryan from the UK. Subrosa will be represented by Scott Ditchburn from the UK and Simone Barraco from Italy.
There's more! Shadow has recently embarked on a fresh collaboration with Simpel Session main partner VANS, launching a limited edition BMX clothing and products line. For details go to: http://www.vans.com/microsites/bmx/shadow-conspiracy.php
Simpel Session 11, the most talked about event in the BMX and skate calendar and one of the most anticipated international highlight events of European Capital of Culture Tallinn 2011 program will be kicking off on 5-6th of February in Tallinn, Estonia and you can watch it all LIVE right here on Freecaster.
Beside the contest, welcoming 200 contestants from 30 countries, the event will feature a skate and BMX themed film festival and photo exhibitions. The contest course is once again designed by the well-known skatepark designer Nate Wessel, and the event will be hosted by the devoted announcers Zack “Catfish” Yankush and Dave "Double D" Duncan. For the first time ever, Simpel Session is a part of the World Cup Skateboarding 2011 World Tour.