Wednesday Jul 31, 2013

5 ESSENTIAL STREETWEAR BRANDS

5 Essential streetwear brands to follow

We’ve already given you 10 apps to cure boredom, we’ve entertained you with our top 10 bike Gifs and now we present you with 5 essential street brands to keep you looking fresh! Check out some of our favorite brands below.

The Hundreds

Street lifestyle label The Hundreds was founded by Ben and Bobby Hundreds in 2003 as both a clothing line and a magazine. The Hundreds apparel looks to Los Angeles lifestyle and California culture with the worlds of skate, surf, punk and hip hop inspiring their graphic print t-shirts, jeans, sweatshirts, coats and jackets.

For the hundreds website click here

Supreme

In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. At its core was the gang of rebellious young New York skaters and artists who became the store's staff, crew and customers.

Supreme grew to be the embodiment of the downtown culture, playing an integral part in its constant regeneration. Skaters, punks, hip-hop heads - the young counter culture at large - all gravitated towards Supreme.

While it grew into a downtown institution, Supreme established itself as a brand known for its quality, style and authenticity.

Over its nineteen year history, Supreme has worked with some of our generation's most groundbreaking designers, artists, photographers and musicians - all who have helped continue to define its unique identity and attitude.

For the Supreme website click here

Young and Reckless

Young & Reckless is a Los Angeles based streetwear inspired clothing brand. The brand was started by music producer Drama, who also co-stars in MTV's Rob Dyrdek's Fantasy Factory. For the Y&R website click here 

Diamond

Diamond Supply Co. is a California based skateboard clothing line that was started in 1998 by skateboarder/designer Nick Tershay AKA Nick Diamond. For the Diamond website click here

Huf

HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It was a way of life that would ultimately shape Hufnagel's outlook on life.

In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco's Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-come-by goods. 

For the HUF website click here 

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